Variety: Apple Wanted 99 cent TV Episodes
Variety may have uncovered the real reason NBC decided to abandon the iTunes ship for Amazon’s Unbox service,” a new PC Magazine article reports. “According to three people familiar with the proposal, Apple wants to cut the price of most TV shows sold via iTunes from the current price of $1.99 down to just 99 cents, the same price it charges for a song.”
The PC Magazine article goes on to say that Apple feels the lower price would inject new life into TV show sales and bring the studios more revenue in the long run.
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