As predicted by The OutCast Agency’s TJ Snyder, the Vanity Fair annual “New Establishment” list has been revealed and there are techies aplenty at the top. Facebook’s Mark Zuckerberg is number one for a second year, and also on the list are Sergey Brin and Larry Page from Google (#2); Apple’s Tim Cook and Jonathan Ive (#4); and Twitter’s Jack Dorsey (#5). (Facebook, Amazon, Andreeson Horowitz, Netflix, and Zynga are OutCast clients.)
New York has signed on as an advertising partner for teen fashion blogger Tavi Gevinson’s new site Rookie, launching on Monday. There was much talk about a partnership between Gevinson and former Sassy editor Jane Pratt. Those plans didn’t become reality, but word is that Pratt will be involved in some way, shape, or form with Rookie. Gevinson is 15 years old and EIC.
Elle has partnered with H&M to make items available for sale on the magazine’s website.
Yahoo will launch programming targeting 25 to 54-year-old women in October. [via Mediapost]
For more changes across the media, click through.
Matt Rodbard has been named contributing editor at Food Republic. He had been music and restaurants editor at Metromix New York. (mb)
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