Valentine’s Day: Nanigans Examines Facebook Costs per Click

With Valentine’s Day looming Saturday, Nanigans examined trends in costs per click for ads on the social network during the period around Valentine’s Day 2014

ValentinesDayRedheadWith Valentine’s Day looming Saturday, social marketing platform Nanigans, a Facebook Strategic Preferred Marketing Developer, examined trends in costs per click for ads on the social network during the period around Valentine’s Day 2014.

Nanigans found that Feb. 10 was the most expensive day during the period around Valentine’s Day last year, but overall, CPC never varied by more than 10 percent day-to-day.

Content marketing manager Juliana Casale wrote in a blog post:

The National Retail Federation projects that consumer spending for Valentine’s Day will hit $18.9

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