U-T San Diego Benefits from More Granular Use of Website Analytics

Joseph Gordon joined U-T San Diego as director of research in 2011. He tells 1to1media.com senior writer Cynthia Clark that when he arrived, the newspaper was failing to take advantage of the raw Anametrix data. He was worked hard to help everyone dig deeper and cites this specific instance of how the metrics have helped:

Gordon uses the example of one particular reporter on the watchdog team who had one of the lowest numbers when U-T San Diego started leveraging analytics.