Ustream's New Facebook App Offers Powerful Storytelling Potential

Facebook page administrators have a newly updated and free appication from Ustream to help them grow a more engaged community, or so the company hopes.

Ustream‘s streaming video app is now free with the release today of a new Facebook app that will help Facebook page administrators grow its community, or so the company hopes.

Ustream’s Facebook app, launched this week, enables broadcasters to readily connect their Ustream channel within their page. The free service can be added in a matter of minutes to reach a global audience of any size, according to the news release. Previously, when a customer wanted to stream live video, Ustream had to build a custom app that was charged for.

Don’t want pesky ads ruining your viewing experience? Turn them off via Ad-Free in the new app. Need to share a press conference in Tokyo? The app supports English and Japanese languages with more languages to come, the company promises. Users can choose whether to let fans post comments on a Facebook wall, or via Ustream’s chat functionality.

These additional features are designed to grow a Facebook page’s presence and sense of community.

  • Remind Me functionality built in so that viewers can opt into notifications related to an upcoming event with just a few clicks.
  • Join Crowd functionality built in so that viewers can opt into notifications with just a few clicks.
  • Like-lock: Increase your Facebook likes by requiring viewers to like you on Facebook before accessing your live content.
  • Crowd-lock: Increase your crowd number by requiring viewers to join your crowd before accessing your live content.

Coinciding with the release of Ustream’s Facebook app today, Facebook streamed a live event with Will.I.Am that featured the recording of a new song. You can check out a recording of the live stream at Ustream’s site.

A powerful example that the combination of video streaming and Facebook offers can currently be seen with the social hub created by the U.S. Army Corps of Engineers to share timely information on the devastating floods along the Mississippi River. The Corps’ Facebook page uses a number of social media tools, including Ustream, to keep affected audiences appraised of the dangers. With the release of the new app, live video can now be included enabling the streaming in real-time of press conferences or updates from Operation Watershed’s headquarters.