USPC jumps into mobile to try its luck with Zeniz Social Casino, but faces stiff competition
The United States Playing Card Company has signed a deal with Canadian digital marketing agency digi117 to launch an all-in-one casino app for iOS and Android.
The app, which will be called Zeniz Social Casino, will be free-to-play and offer a variety of casino games, with a planned release schedule that will see new games added to the app every two months.
According to a statement from Marc Hill, the president of the United States Playing Card Company (USPC), Zeniz Social Casino will offer interactive 3D graphics and video and branded game rooms, a strategy that plays well with USPC’s parent company Jarden Corporation — a Fortune 500 company that owns more than 100 other consumer brands.
Moving into mobile is a smart move for the USPC, which distributes the real-life playing card brands Bicycle, Bee, Hoyle and Aristocrat.
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