Using ‘Brand Tags’ for Instant Logo Evaluation

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Before this writer closes out his day and begins to enjoy three days of, well, unfortunately, working like crazy, we pass along to you an interesting site starting to make the rounds. It’s Noah Brier‘s Brand Tags, which we learned about over at Josh Spear‘s site. Essentially, it’s a lesson in sociology and/or free market research. The simple site displays a famous piece of branding and the user is asked to provide the first word or short phrase that pops into their head about that logo. It’s really pretty fascinating and a blast to play with, not only in thinking through branding yourself, but digging through all those that have been tagged by other users and seeing common threads that pop up.