Using Barriers to Entry in Corporate Social Media

Sometimes creating  barriers to entry can be a good thing.

In web lingo, if you’re adding too many steps, or asking a user to click more than twice to get to their desired content, you’re making “the barrier to entry” too high. The resulting action is a loss of visitors, or a high bounce rate.

However when it comes to developing and implementing corporate social media strategy, the idea of creating barriers to entry  becomes more appealing.

I wrote last week about how CMOs are becoming more familiar with social media’s applications and uses in their businesses.

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