User acquisition network Appia surpasses 75 million sponsored app installs

Mobile user acquisition company Appia has announced it has surpassed 75 million app installs across its performance-focused mobile app install network. The company focuses on the lifetime value of mobile app users, and offers tools for non-incentivized advertising for developers and advertisers. In addition, the company has announced new publisher partnerships with GameHouse, Sponsorpay and Smaato.

“Appia’s goal is to drive quality app installs for our clients – and we surpassed the 75 million app install mark through innovation and a deep commitment to this space and our industry,” said Jud Bowman, CEO of Appia.