Use Twitter to Engage With Niche Audiences During Breaking News Events
Twitter audiences cluster around specific topics and breaking news stories.
Twitter is the leading social network when it comes to breaking news. As such, journalists and other members of the media make up a significant portion of the network’s core user base. But is Twitter helpful when it comes to driving traffic to news sites? A report from Parse.ly examines some of the nuances behind Twitter traffic.
The numbers are fairly uninspiring when it comes to publishers on Twitter: 1.5 percent of their traffic comes from Twitter, eight tweets per post, three clicks per tweet and 0.7
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