USC Study Documents Tablet Users' Voracious Appetite for News
The remedy for the morphing media business may well come down to the axiom, “Take two tablet computers and call up my website in the morning.”
According to a survey of 5,000 North American households by the USC Marshall Institute for Communication Technology Management (CTM), tablet users “consume twice as much media as the mainstream” and want in future to be able to access as much TV content as possible on their tablets and Smarphones rather than on a conventional screen.
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