The remedy for the morphing media business may well come down to the axiom, “Take two tablet computers and call up my website in the morning.”
According to a survey of 5,000 North American households by the USC Marshall Institute for Communication Technology Management (CTM), tablet users “consume twice as much media as the mainstream” and want in future to be able to access as much TV content as possible on their tablets and Smarphones rather than on a conventional screen. Other interesting findings in the “Digital Home 3–The Democratization of Technology” survey include:
– By 2012, 40% of North American households are expected to have a Smartphone and 27% a tablet computer;
– The highest penetration of Smartphones is forecast for Latino and African-American households.
The CTM’s corporate partners include AT&T, Verizon, Cisco, Motorola, Warner Bros., and Disney.