'USA Today' Redesigns

Struggling paper puts focus on digital

USA Today is about to roll out the biggest redesign in its history, but is it too late? On the eve of the paper’s 30th anniversary, John Hartman, author of The USA Today Way, said the paper is showing “all the makings of a death spiral” and predicted that it would shut down within three years.

The 1.7-million circulation paper is Gannett’s flagship and the country’s second biggest print daily, and while it once stood for innovation, its circulation and ad revenue have fallen along with the rest of the industry.

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