USA Today Launching Digital, Print Redesign
Gannett’s flagship newspaper, USA Today, announced today it’s relaunching its brand identity, and with it a redesigned paper (starting Friday) and website (starting this weekend). The redesign comes on the heels of the paper’s 30th anniversary — the colorful, graphic-heavy paper launched Sept. 15, 1982.
Here’s a quick video intro to the redesign (complete with a cheesy voiceover):
From USA Today’s own story on the relaunch:
The look and functionality of all digital platforms — the website, tablet app, new Facebook app and new mobile apps — also have been overhauled to facilitate bigger images and graphic-driven stories while presenting them in “a fun, engaging” way, the company says.
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