USA Today Incorrectly Claims Cormac McCarthy Is Dead

Leave Cormac alone.

USA Today is having a rough morning. It started with a “breaking” story tweet about Cormac McCarthy’s death:

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Of course, McCarthy is not dead. A quick phone call before these tweets would’ve helped.

To make matters worse, USA Today didn’t bother to just tweet that they had made a mistake. The paper followed these tweets with “updates” about a false “report” that it grabbed from a parody Twitter account.

Noticing the USA Today/McCarthy drama, Penguin Random House had the perfect response:

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