Us Weekly Works Out Brand Extensions
Us Weekly magazine is known to take the occasional pot shot at celebrities, but with its newest brand extensions, it’s tapping its readers’ aspirational side. The Wenner Media title has just entered a revenue-sharing partnership with Rent the Runway, a service that lets celeb fans rent the designer dresses and accessories worn by their favorite stars.
Us also is launching a workout video with Kendra Wilkinson-Baskett featuring workouts by the new mom and former Playboy playmate (and sometime cover model on Us Weekly).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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