If your sports business friends don't know that the typical athletics-focused consumer seems to love Instagram video, do them a favor and tell them. United States Soccer is the latest league to take advantage of that digital marketing reality, placing third on the Adweek/Shareable weekly chart of the top 10 brands using the social-video platform.
Mimicking a slideshow effort by the National Basketball Association a few weeks ago, U.S. Soccer employed numerous "quick pics" of the USMNT's 2-1 win over Ghana on June 18 for its video, garnering 27,000 likes.
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