U.S. Online Ad Spend Slows
NEW YORK eMarketer has revised its Internet ad spending projections, estimating that advertisers will spend $24.5 billion online this year in the U.S.
That estimate is slightly lower than the one eMarketer put out in November 2008, which said that U.S. online advertising spending would reach $25.7 billion in 2009. It is important to note that the lowered estimate still represents an increase of 4.5 percent over 2008 spending.
Marketers spend more on Internet ads, while they spend less on advertising placed in other media, such as newspapers, radio and magazines.
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