Urban Rivals Makes Microtransactions Less Micro

You may have noticed that the term “microtransaction” has been used less and less in recent months. While it describe the purchase of virtual goods that have, in the past, been around the cost of a dollar (sometimes less, sometimes a little more) it has given way to a term we prefer to use, “virtual goods transactions.” And with games like Urban Rivals selling virtual goods that cost $9.99 on the iPhone, you can see one of the reasons behind the change.