Urban Outfitters Demonstrates the Staying Power of a #PRFail

ICYMI: #UrbanOutfittersBeLike... any ideas?

Some brands have a superb PR strategy. They connect with consumers and clients on a myriad of levels: traditionally, digitally and socially. Those forms of outreach stick with those brands’ audiences in many ways too: emotionally, mentally, and even physically when they purchase a certain widget.

That is not the case for Urban Outfitters.

Somehow, this brand has the anti-Midas touch. After a while, with enough poor headlines and even worse social media chatter, a certain stigma or reputation tends to stick to a brand.

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