Urban Airship Partners with Gimbal for Improved Mobile Engagement

Mobile relationship management company Urban Airship has announced its partnership with Gimbal, a location and proximity mobile engagement company, to introduce a new push notification functionality to marketers. This partnership will allow marketers to send personalized push notifications to shoppers’ phones, while taking into account a variety of information, including a shopper’s location in a physical retail store.

The technology supports both real-time and historical location data, which can track a user’s location to an area as big as a continent, or as specific as standing near an aisle end-cap in a department store, which is near a proximity beacon.

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