Urban Airship Partners with Gimbal for Improved Mobile Engagement
Mobile relationship management company Urban Airship has announced its partnership with Gimbal, a location and proximity mobile engagement company, to introduce a new push notification functionality to marketers. This partnership will allow marketers to send personalized push notifications to shoppers’ phones, while taking into account a variety of information, including a shopper’s location in a physical retail store.
The technology supports both real-time and historical location data, which can track a user’s location to an area as big as a continent, or as specific as standing near an aisle end-cap in a department store, which is near a proximity beacon.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in