Upworthy Quits Page Views, Measures 'Total Attention Minutes' Instead

upworthyUpworthy released a blog post today announcing their new model for measuring success: Attention Minutes.

Their source code and more information about its implementation is promised for the coming months (something to look forward to besides spring?). But for now, let’s take a look at their reasoning

Pageviews have long been on the way out and Upworthy has decided that shares, unique visitors, and Google Analytics’ time on site metrics just aren’t cutting it for them. By tracking “everything from video player signals about whether a video is currently playing, to a user’s mouse movements, to which browser tab is currently open,” Upworthy says this move “will accelerate the drive toward quality.”

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