Updated: Machinima.com Opens ‘Comedy Lab’

Machinima.com, which produces videogame-influenced entertainment content aimed at young males, has announced plans to develop 15 original comedy pilots, each of which will be helmed by experienced writers from the network sitcom world.

The program, dubbed Machinima Comedy Lab, is being initiated with the hope that several of these pilots could lead to series, some of which could make the transition from the Web to TV. Among the writers committed to produce computer-generated, game-styled series are former The Simpsons show runner Bill Oakly, Stacie Lipp—veteran of shows like King of Queens, Roseanne and Married With Children–and the comedy team of Max Pross and Tom Gammill, which collaborated on several famous episodes of Seinfeld.

Besides Machinima.com, the new pilots will be distributed on several video sites across the Web including YouTube, which hosts a Machinima-branded channel. That channel generated 38 million views this past November and is the seventh-most-subscribed-to channel on the site, according to Machinima officials.