Report: Facebook Page Post Ads Drive Engagement; Page Like Sponsored Stories Deliver Immediate Results
Web-based social-management outfit Upcast Social conducted a study of the use of Facebook’s open graph actions by three of its clients over a two-month period to gain insight into how advertisers and marketers were running campaigns on the social network.
Web-based social-management outfit Upcast Social conducted a study of the use of Facebook’s open graph actions by three of its clients over a two-month period to gain insight into how advertisers and marketers were running campaigns on the social network.
Findings by Upcast Social included:
- 50 percent of the open graph actions on standard Facebook page ads were page likes, meaning that optimizing campaigns based on cost per action could be misleading, as there are double the number of actions occurring as prior to the introduction of open graph actions.
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