Unruly Introduces Services for Brands to Leverage Vine
Company sees rapid growth in mobile video
Brands and marketers are starting to recognize Vine as an appealing advertising platform, and video analytics company Unruly wants a piece of the action.
The company announced on Tuesday that it is offering a comprehensive range of services for clients looking to increase their presence on Vine, including creating content for the platform, optimizing and distributing the content and ultimately evaluating campaigns.
"It's an end-to-end technology offering for Vine," said Sarah Wood, COO and co-founder of Unruly.
Wood pointed out that because the social media landscape changes very quickly, it can be difficult for brands to navigate new platforms.
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