The surging Houston Astros also saw a surge in Facebook growth during May, leading all Major League Baseball teams, while the New York Yankees posted the highest Twitter growth and the Colorado Rockies did the same on Instagram, according to social marketing firm Unmetric.
Unmetric examined its cross-channel reports for May, and it found that:
- The Yankees showed no signs of forfeiting their grip on largest audience size across the three social networks (8,558,912 on Facebook, 2,339,994 on Twitter and 1,578,155 on Instagram).
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