Social Pro Daily

INFOGRAPHIC: Facebook And Candy

Candy brands have a sweet tooth for Facebook, as it is by far their social network of choice, with most of them having little presence on Twitter, YouTube, or Pinterest, but which ones are using Facebook most effectively? Analytics outfit Unmetric performed a taste test.

Candy brands have a sweet tooth for Facebook, as it is by far their social network of choice, with most of them having little presence on Twitter, YouTube, or Pinterest, but which ones are using Facebook most effectively? Analytics outfit Unmetric performed a taste test.

Unmetric combined various analytics to create Unmetric scores for candy brands from one through 100, and M&M’s topped the list at 55, edging Reese’s, at 54. Kit Kat took third place, with a 46.

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