Univision Announces Long-Term Partnership With Snapchat
Hispanic-targeted broadcast television network Univision announced the formation of a long-term partnership with photo-sharing application Snapchat.
Hispanic-targeted broadcast television network Univision announced the formation of a long-term partnership with photo-sharing application Snapchat.
The two companies said the success of their Live Stories initiative focused on a soccer friendly in April between the U.S. and Mexico spurred the relationship, adding that it will kick off with the kickoff of the final match of the Gold Cup soccer tournament July 26, pitting Mexico against Jamaica.
Univision and Snapchat added that they are exploring another Live Stories soccer-themed installment, based on the Copa América Centenario tournament next summer.
Live Stories allow Snapchat users who are attending events to share photo and video snaps to a single, collective story, curated by Snapchat, which is available to view for 24 hours.
Snapchat
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