Univision Interactive Media Sets Record with Coverage of Chilean Miners

Univision Interactive Media compiled statistics for coverage of the rescue of the formerly trapped miners from the northern Atacama desert in Chile by Noticias Univision and mobile site Univision Móvil.

Noticias Univision drew 2.6 million page views Tuesday, up 22 percent from its previous record, which was set Tuesday, Sept. 14. Its total of 221,000 unique cookies was 16 percent higher than its previous record, which was set Tuesday, Nov. 4, 2008, the day Barack Obama was elected president of the United States, and its 290,000 visits were up 18 percent from its previous record, also set on Election Day 2008.

The average session on Noticias Univision Wednesday was 19 minutes and 49 seconds, due largely to live streaming, blowing away the record of 13:31, set Tuesday. The previous record of 6:46 was set Saturday, Sept. 25. More than 10,000 live streams were being viewed simultaneously at about 11:10 p.m. ET Tuesday.

The site’s En Vivo section totaled more than 866,000 page views Tuesday and Wednesday, as well as more than 205,000 visits, with Wednesday producing 706,000 page views, 158,000 visits, and 118,000 unique cookies.

On the mobile front, Univision Móvil scored a record 1.2 million visits Wednesday, with more than 2.7 million page views, second only to the 2.9 million it collected on the first day of FIFA World Cup 2010 South Africa. Univision Móvil’s two-day totals were 5 million page views and 2.2 million visits.