Unilever's Debbie Weinstein Heads to Google

Dove 'Sketches' braintrust to help digital giant in Europe

Debbie Weinstein is leaving Unilever for Google, Adweek has learned.

Weinstein has served in three international executive roles for the packaged goods giant since 2009, most recently as vp of global media. A big highlight from her tenure at Unilever was last year's viral hit Real Beauty Sketches for Dove.

Weinstein is joining Benjamin Faes' European group as Google continues "pushing into brand building for the web," said a source. Faes, manager director, media and platform, leads the search player's platform team in London.

Google hopes she can bring some of that "Sketches" magic with her, as its brand-based initiatives grow.

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