Unilever Restrings Musical Instruments with Human Hair to Prove its Strength
Agency JWT Singapore/Manila recently teamed up with Unilever shampoo brand Cream Silk Hair for an undeniably creative (and undeniably creepy) promotion.
In order to prove how well Cream Silk products strengthen hair, the pair organized a string quartet concert in a Manila mall. All of the bows used in the concert — usually made with horse hair because of its durability — were instead strung with human hair that had been washed and conditioned with Cream Silk products.
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