Marketing cloud technology provider Unified and social rich-media advertising provider Moontoast will announce at the Digiday Brand Summit Monday in Nashville, Tenn., that the Moontoast Social Rich Media Ad Platform has been integrated with Unified’s Social Operating Platform.
Unified clients will now be able to incorporate rich-media ad units created with technology from Moontoast into their campaigns, and those units are compatible with mobile and social channels including Facebook, Twitter, LinkedIn, Pinterest, Vine, and Instagram.
Unified Co-Founder and Chief Product Officer Jason Beckerman said in a release announcing the integration:
As brands optimize their advertising for a world that moves at the speed of the feed, they have discovered that interactive experiences deliver outstanding ROI (return on investment). Combining Unified’s success in brand performance with Moontoast’s success in rich media provides our customers in the automotive, consumer packaged goods, consumer technology, and entertainment markets with powerful new opportunities.
Moontoast Co-Founder Marcus Whitney added:
Moontoast partnering with Unified is a huge step that will bring brands’ social advertising campaigns to the next level. With the ability of rich brand performance, brands can now create multitouch ad experiences where they have the ability to measure their performance and impact across all social networks.