Understanding User Habits Is the Secret to Understanding Engagement

Adapting to newsfeed changes isn’t enough. Companies need to be aware of why people engage with content there in the first place.

newsfeed

While there is a wealth of data about the amount of sharing, tweeting or interaction that occurs on social networks, it can be a little more difficult to understand why users do what they do. Why are certain retweets popular? What’s the primary motivation behind unfriending, or unfollowing Facebook friends and pages? And how are users impacting the content in their newsfeeds?

Margarita Noriega, writing for Daily Dot, distills the four main reasons we retweet quite nicely.

  1. To promote accounts and people, or to ‘boost the signal’ around those people.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in