Ultimate MotorCycling Wins Crowded Digital Race
When Moorpark, Calif. based Coram Publishing acquired Robb Report Motorcycling in 2008, they were entering a crowded specialty field filled with offerings from such publishing behemoths as Hachette Filipacchi Media, Source Interlink and Affinity Group. But lo and behold, according to the latest Alexa.com rankings, the website for what is now Ultimate MotorCycling is number one with a screech.
“We believe that the future of media is an integrated platform working in harmony across print, online, the new digital technologies and live events,” boldly predicts company president Arthur Coldwells.
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