Less than one-quarter (24 percent) of the United Kingdom’s fastest-growing technology companies actively used Twitter to engage customers in 2012, reveals a new study.
This number represents a huge decline from the previous year, when more than two-thirds (68 percent) of these firms used Twitter as a social engagement tool.
This data comes courtesy of EML Wildfire’s How Social Are You? report, which tracked social media usage of organisations in the Deloitte Technology Fast 50, which ranks the UK’s fastest-growing technology companies.
The study also noted that 82 percent of companies in the survey maintain a Twitter account, leaving the micro-blogging social network above Facebook (68 percent) but well behind top-placed LinkedIn (98 percent).