UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

Over 10 percent of digital advertising revenue in the United Kingdom is expected to come from social networks this year, rising to more than £1 billion in 2015, reports eMarketer.

UK social network ad spend is forecast to reach £761 million through 2014, representing 10.5 percent of all UK digital ad revenues – a 50 percent gain over the previous 12 months.

Next year this figure is expected to grow by a further 33 percent, passing £1 billion, before reaching £1.275 billion in 2016.

UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

Of note: Facebook accounts for 7.5 percent of all digital ad spending in the UK. Twitter’s share is just 1.3 percent, but is tipped to rise to 2.5 percent by 2016.

UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

(Source: eMarketer.)