UK Census Says the PR Industry Is a Smashing Success

The news certainly isn’t all bad as we prepare for 2014. In fact, if we’re discussing the business of public relations then it’s quite good.

Back in September a study revealed that the American PR industry has grown stronger in the face of a still-struggling economy. The 2013 PR “census”, created by our colleagues across the pond at the Public Relations Consultants Association (PRCA) in collaboration with PRWeek and research firm YouGov, shows us that the same is true in the UK: the business is big, it’s growing, and it’s becoming more digital.

None of these findings are too terribly surprising, but they’re still worth a look.

After surveying 1,500 industry employees and balancing the findings with data from the government’s Office of National Statistics and PRWeek‘s own research, the PRCA found that, in the UK:

• Overall revenue for the PR biz reached approximately $15 billion for fiscal year 2013
• That number grew...