UK Investigating Legality of In-App Purchases
The UK’s Office of Fair Trading (OFT) is launching an investigation to determine whether apps targeting children are in violation of consumer protection laws. Game apps for children often have in-app purchases, and children are easy targets to the monetizing scheme.
The OFT investigation is exploring whether these games are misleading, commercially aggressive or otherwise unfair. In particular, the OFT is looking into whether these games include ‘direct exhortations’ to children — a strong encouragement to make a purchase, or to do something that will necessitate making a purchase, or to persuade their parents or other adults to make a purchase for them.
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