UGCX: Driving Business With a Smart Social Media Strategy
Using social media to enable a dialogue with customers is great, but a smart social media strategy can improve the bottom line, Forrester Research analyst Emily Riley told attendees at Mediabistro’s UGCX conference on Wednesday.
Riley laid out a four-point plan for organizations to create a “groundswell” of community:
1. Assess your customers’ social activities
2. Decide what you want to accomplish
3. Plan for how relationships with customers will change
4. Decide which social technologies to use
More specifically, Riley offered the following strategies as things that work (she’s very list-y):
1.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in