The UFC is making good on its promise to reward its tweeting fighters – by giving out $5,000 prizes to a dozen fighters who have proven to be champs in the ring and in 140-characters or less.
Back in May, UFC president Dana White pledged to put more emphasis on Twitter. He announced that the organization would pay their fighters to tweet, rewarding them quarterly with $5,000 prizes in several categories.
The first period in this great Twitter experiment ended on September 1st, and just this week the winners of the first ever batch of UFC Twitter prizes were announced.
As reported by MMAWeekly, there were 12 categories of great tweeting given out to a total of 9 fighters, several of whom won in multiple categories.
The “most followers” prize was broken down into division, and won by all Brazilian fighters: Anderson Silva, Antonio Rodrigo ‘Minotauro’ Nogueira, Demian Maia and Cris ‘Cyborg’ Santos.
The UFC also gave away prizes based on the “most follower growth in percentage”, which again went to all Brazilian fighters: Anderson Silva, Antonio Rodrigo Nogueira, Demian Maia Paulo Thiago.
And lastly, the “most creative tweets” category saw four winners as well, one per division: Forrest Griffin, Joe Lauzon, Ben Henderson and Joseph Benavidez.
That’s a grand total of $60,000 that the UFC doled out in Twitter prize money this quarter, with the promise of three more batches – totaling $240,000 – to come throughout the next year.