United Cerebral Palsy (UCP) has been working with its PR firm, Hill & Knowlton, on a campaign to spread the word that the organization is about more than just helping people with cerebral palsy. Rather, it’s dedicated to helping people with a wide spectrum of disabilities including autism, muscular dystrophy, and other conditions to live an independent life.
The first target for this message is the organization’s network of affiliates. Besides the PSA above, H&K and UCP worked with the design firm Abrials & Partners on print PSAs that are being used by more than 70 percent of the organization’s affiliates. The idea is that by reaching the affiliates first, the message will spread even further with the public.