UC Riverside Experiment Yields MyPageKeeper App To Battle Facebook Spam, Malware

The University of California, Riverside created a free application to detect spam and malware on users’ Facebook walls, MyPageKeeper, coining a new term in the process: “socware,” a combination of social malware.

The University of California, Riverside created a free application to detect spam and malware on users’ Facebook walls, MyPageKeeper, coining a new term in the process: “socware,” a combination of social malware.

MyPageKeeper works by continuously scanning users’ walls and news feeds, identifying socware posts, and alerting the users, and the researchers are considering allowing the app to remove malicious posts automatically at some point in the future.

The app factors in the social context of posts, including keywords, likes, and comments, and the researchers behind the project found that the presence of words such as free, hurry, deal, and shocked was a strong indicator of spam, as was a low number of likes or comments.

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