Ubisoft, Toys “R” Us partner for Toys “R” Us Towers Facebook game with in-store discounts

Ubisoft and Toys “R” Us today announced the release of a free-to-play toy store simulation Facebook game where players earn coupons to be redeemed at the toy retailer’s website and brick-and-mortar locations. The game is due out on mobile devices in the coming months.

Developed by Ubisoft Quebec, Toys “R” Us Towers has players managing a Toys “R” Us store by building and designing a variety of toy departments and attractions. For example, players can create a science toy department or a giant Ferris wheel like the one at the retailer’s flagship store in Times Square.