Uber Slams Mayor de Blasio in New Messaging Campaign

Uber officially got aggressive with its plan to "disrupt" the New York City taxi industry this week.

Uber officially got aggressive with its plan to “disrupt” the New York City taxi industry this week, debuting a TV ad and a fake app service designed to take direct aim at Mayor Bill de Blasio.

The mayor wants to legally limit the number of official licenses available to companies like Uber and Lyft, and the former displayed its trademark lack of subtlety in this TV ad, which positions the mayor as (surprise, surprise) a job killer:

Driving for Uber may or may not constitute a full-time job, depending on whether you ask the company itself or a third party…and the 10,000 jobs number is Uber’s own. But you get the point.

That’s not all: the company also added a new “de Blasio” feature to its app which shows New York-based users what the service would look like with no drivers.

uber appThis is the messaging strategy for companies like Uber facing regulations: talk around the political process via social media and a combination of paid ads and stunts like this one.

Will it work? It seems to have succeeded so far. But then Uber has a habit of ignoring any rules it doesn’t like; the company currently faces millions in fines for not honoring its own agreements in California.