Uber and Lyft Won't Get Even on New Year's Eve, but They Will Get MADD

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Countless #PRFail lists and stories (including ours) have revolved around the popular, combative ride-sharing service Uber. Competitor Lyft, on the other side of the wheel, doesn’t get nearly as much publicity…

Who would have ever thought these two companies could ever collaborate?

It’s happening in the name of good PR, putting differences (or the lack thereof) aside, and getting a little “M.A.D.D.” for New Year’s Eve.

Whenever two siblings or friends can’t ever get along and keep beating each other like they are at MMA tryouts, it always takes a loving mother to get them to stop and get along. Why

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