Uber Lowers Prices in San Francisco

Uber will cut its prices for the first time, pruning black car prices in San Francisco by about 10 percent, the company said today.

Uber will cut its prices for the first time, pruning black car prices in San Francisco by about 10 percent, the company said today.

Uber’s mobile app allows riders to electronically hail taxis and schedule limo services and includes automatic payment processing. The app will lower its San Francisco base rate and keep the per-mile rate the same for travel in the city and in neighboring areas. The company expects the overall reduction will come to about 10 percent, bringing San Francisco costs more into line with those in other cities.

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