Uber General Manager: Public Relations Is a Waste of Money
Last week Uber General Manager Chris Nakutis (follow him on Twitter) spoke to a group of entrepreneurs about his experience launching the e-commerce platform Short Stack–and became the latest heavy-hitter to weigh in on the “do startups need PR” debate. As you can tell from our headline, he answered in the negative.
Nakutis said that PR was not a valuable tool in growing his business and that the return on investment was not immediate or well-defined despite the good press.
Here’s the key quote: new companies “can almost jump over the PR process.”
Harsh
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