Uber France Cancels ‘Hot Chick’ Promo for Being Sexist

Sometimes I think it’s a shame that sex actually sells. I mean, think of the kids. And the dirty old men.

It works on everyone…but not every time.

Uber France got a reality check the other day when its  marketing people concocted the idea to hire “incredible hot chicks” as its drivers. Maybe it’s all the bread up there, but some women with muffin tops took some umbrage to that in a loud fashion.

Here’s the site, which quickly went dark:

avions-uber-france

The promo website and app is called Avions de Chasse, which means fighter jets in Francais, but it’s also slang for hot chicks. (Don’t ask me; not even my Cajun or Canadian relatives get that one.)

If anyone thought about this for a second, they would know that these women would most definitely not be driving Uber vehicles. It’s enough to make one tear rolling down my face like Denzel in Glory. The post suggests:

“It’s going to be the most beautiful thing on Earth.”

Is it, though? BuzzFeed caught wind of these Avions flying by and did a story that caught a little virality in Lyon, where Uber France is located. After enough social media trolling and nasty phone calls, it was cancelled immediately in one tweet:

Avions de Chasse founder Gaspard Hafner said three models would “drive the streets of Lyon” between October 23 and 25, but would working at night “for security reasons.” He added that “respect for women was crucial for us” during the promotion, though admitted that it had been necessary to “push the sexy side” in the advert – hence the legs-and-cleavage shots.

For now, Uber will have to crawl away with its tail between its legs and make inroads elsewhere.