U.S. Farmers & Ranchers Alliance Selects Ketchum
The U.S. Farmers & Ranchers Alliance (USFRA) has chosen Ketchum as its primary comms agency. Ketchum will be working with Zócalo Group, its WOM and social media agency, and maslansky luntz + partners, a firm that a specialty in messaging and message development. The goal is to improve agriculture’s image and raise consumer confidence in food production processes.
The resulting campaign will launch in July.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in