Two Industry Vets Launch Their Own Consumer-Focused Firm

Two industry veterans took the opportunity today to announce the creation of a new firm specializing in lifestyle, consumer and entertainment brands.

Bill Harrison, a one-time president and COO of Fifteen Minutes PR who succeeded founder Howard Bragman when he stepped down as CEO in 2011, teamed up with fellow practitioner Jackie Feldman to officially launch Third Street Media Group.

The self-described “boutique firm” plans to serve clients across the startup-to-corporate spectrum, and its first slate of signings has a distinct entertainment world slant:

• Meme-worthy joke site Cheezburger
• Warner Bros.