Twitter wants new and novice users to check out what the site to offer, and has been testing ways to get tweets in front of as many eyeballs as possible — even if those eyeballs belong to someone not registered with the site.
Today, Twitter announced that mobile web users who are not logged in can still see a timeline experience via a home timeline. This feature was already available in the U.S. and Japan, but now it is expanding into several other countries.
Twitter product manager Paul Lambert explained more in a blog post:
We’re rolling out a home timeline to people across 23 countries who visit the twitter.com homepage on their mobile devices. Before today, you could see individual Tweets but it was hard to discover stories and conversations happening on Twitter without signing in. Now, you can check out a news story as it unfolds, dive into the play-by-play discussions around a game, and then come back again to see that exchange between two rappers everyone’s been talking about. It’s real-time and straight from the source, just like the Twitter experience for those who log in.
— Twitter (@twitter) February 2, 2016
This is rolling out today for users in 23 countries: Argentina, Australia, Brazil, Canada, Colombia, France, Germany, Japan, Kenya, India, Indonesia, Italy, Mexico, Netherlands, Nigeria, Portugal, Saudi Arabia, South Korea, Spain, South Africa, Taiwan, the U.K. and the U.S.
Twitter is also giving the aforementioned countries a refreshed welcome page on desktop, allowing logged-out people to see important and notable tweets.
Readers: What else could Twitter do to entice new and novice users?